Customer Relationship Management
How to Develop and Execute a CRM Strategy
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
- Uitgeverij
- Van Ditmar Boekenimport B.V.
- Imprint
- Business Expert Press
- Uitgegeven als
- Paperback
- Eerste editie
- 08-03-2021
- Laatste editie
- 08-03-2021
- ISBN
- 9781953349644
- Aantal pagina's
- 150
- Taal
- Engels