Customer Relationship Management

How to Develop and Execute a CRM Strategy

Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.

Uitgeverij
Van Ditmar Boekenimport B.V.
Imprint
Business Expert Press
Uitgegeven als
Paperback
Eerste editie
08-03-2021
Laatste editie
08-03-2021
ISBN
9781953349644
Aantal pagina's
150
Taal
Engels

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