Principles of Marketing
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
- Uitgeverij
- Pearson Benelux B.V.
- Imprint
- Pearson
- Uitgegeven als
- Paperback
- Eerste editie
- 07-11-2019
- Laatste editie
- 07-11-2019
- ISBN
- 9781292269566
- Aantal pagina's
- 720
- Taal
- Engels
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