Social Marketing
Behavior Change for Good
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
- Uitgeverij
- SAGE
- Imprint
- SAGE Publications, Inc
- Uitgegeven als
- Paperback
- Eerste editie
- 11-04-2023
- Laatste editie
- 11-04-2023
- ISBN
- 9781071851647
- Aantal pagina's
- 576
- Taal
- Engels