Strategic Brand Management
A European Perspective
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.
- Uitgeverij
- Van Ditmar Boekenimport B.V.
- Imprint
- Pearson Education Limited
- Uitgegeven als
- Paperback
- Eerste editie
- 29-11-2011
- Laatste editie
- 29-11-2011
- ISBN
- 9780273737872
- Aantal pagina's
- 968
- Taal
- Engels
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