Developing New Products and Services
Learning, Differentiation, and Innovation
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
- Uitgeverij
- Van Ditmar Boekenimport B.V.
- Imprint
- Business Expert Press
- Uitgegeven als
- Paperback
- Eerste editie
- 14-10-2011
- Laatste editie
- 14-10-2011
- ISBN
- 9781606492413
- Aantal pagina's
- 340
- Serie
- Marketing Research Collection
- Taal
- Engels
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