Digital Marketing Fundamentals

From Strategy to ROI

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.

Uitgeverij
Van Ditmar Boekenimport B.V.
Imprint
Taylor & Francis Ltd
Uitgegeven als
Paperback
Eerste editie
04-02-2025
Laatste editie
04-02-2025
ISBN
9781032964690
Aantal pagina's
602
Serie
Routledge-Noordhoff International Editions
Taal
Engels

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