The Employer Brand
Bringing the Best of Brand Management to People at Work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
- Uitgeverij
- Van Ditmar Boekenimport B.V.
- Imprint
- John Wiley & Sons Inc
- Uitgegeven als
- Hardcover
- Eerste editie
- 23-09-2005
- Laatste editie
- 23-09-2005
- ISBN
- 9780470012734
- Aantal pagina's
- 240
- Taal
- Engels
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