Tourism is Dead. Long Live the Traveller

Travel tomorrow will be quite different from the tourist industry we know today. As of now, we experience a transition with fundamental changes. Even though this may at times be disturbing, it’s a good and necessary evolution: In the next generation of travel, the traveller will need to create a net positive value for the people and the places he visits.

Today we are at a crossroads. How do we build that new system? Which roads lead to sustainable or regenerative travel? What are the tradeoffs and benefits for all parties involved? Where are you at this crossrroads and what role can you play?

In this book, the authors show you different perspectives. They take you along on transition paths, where you can shape travel that is better for the traveller, for local communities, entrepreneurs, nature, water and soil systems, biodiversity and climate.

We wish you a great journey!