Competing Against Luck

The Story of Innovation and Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?

Uitgeverij
Van Ditmar Boekenimport B.V.
Imprint
HarperCollins Publishers Inc
Uitgegeven als
Hardcover • Paperback
Eerste editie
03-11-2016
Laatste editie
03-11-2016
ISBN
9780062435613 • 9780062565235
Aantal pagina's
288
Taal
Engels

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