Good design, like good storytelling, brings ideas to life. Design Is Storytelling is a playbook for creative thinking, showing designers how to use narrative, techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout, or public space uses form and communication to lead users on dynamic journeys. Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help designers amplify the narrative power of their work. Use this book to stir emotions, build empathy, and convey action; to construct narrative arcs and create paths through space; and to evaluate a project's storytelling power. Prompts for students and teachers make this a great classroom companion.
